Case study
Voxa Play
An AI music creation platform — turn memories and ideas into original songs with generated lyrics, vocals and music.
PlatformWebAIConsumer
The challenge
AI music tools can feel technical or gimmicky. Voxa needed a homepage that feels emotional and gift-worthy — clear enough to create a song in minutes, premium enough to trust with something personal.
The approach
Lead with a bold dark visual system, a simple create path, and proof of what the product makes — genres, gifting, and shareable moments — rather than a feature dump.
What was explored
- Marketing homepage and product narrative
- Create / discover / pricing journeys
- Gift-led conversion paths
- Dark, high-energy visual system
The result
A consumer-facing platform presence that makes AI song creation feel personal, shareable and ready to try.
Technology
- Next.js
- React
- TypeScript
- AI
- Vercel